|Image via Beautycounter|
"One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you."
ABOUT TRANSPARENCY: THE TRUTH ABOUT MICA.
"If you want high-performing color cosmetics, you need mica. But the mica industry can come with some alarming and unethical practices. For decades, there has been public outcry around corruption in mica mining, including child labor, forced labor, and wage theft. The people at Beautycounter has witnessed continued reporting on these serious human rights abuses—and sadly, there hasn’t been substantial progress on the ground. So, they took a deep dive into their supply chain to confirm that, together with our suppliers, we are upholding the “responsible” part of our sourcing."There are more details on the Beautycounter website that elaborate more on the mica industry and what you see in the video. I won't list too much here because I want everyone to visit the Beautycounter website to learn more about this brand. This is who is at the forefront of the movement for clean, honest beauty. I have already viewed the video and might post a reaction to it, so be on the lookout for when it may go up.
I have included the video below for everyone to view. If you have difficulty viewing it, you can also watch it on YouTube.